Search Engine Optimization
Benefits of Search Engine Optimization
We have a perfectly planned SEO strategy that will fit into your business requirements. Optimizing your site based on our effective keyword research analogy will drive your site to the top of the search engine results.
SEM is audience driven. Finding out who exactly your audience is and targeting them is what forms the major idea of our SEM strategy. We create compelling advertisements that will attract, engage and convert your customer.
A web page’s title tag and meta description are critical to SEO rankings for two reasons. First, both should contain your primary keyword(s) to help Google understand the semantic meaning of your page. Rather than keyword stuffing (old school SEO), use a variation of your keywords. It is best practice to use synonyms, word variations and change the order of words within a keyword phrase. A professional SEO services company will know how to best optimize title tags and meta descriptions to help Google search queries ranking and improve organic traffic.
On Page Content
The content (text) of a web page is critical to the potential ranking for that page. As mentioned above, Google is tracking visitor usage metrics like time on page and bounce-rate. If your professional SEO services company is simply optimizing titles, meta descriptions and headings to improve rankings, these ranking improvements may be short lived.
Off-page SEO techniques help increase a website’s domain authority, which is a measure of a website’s credibility and “ability” to rank well. While on-page SEO positions a website to rank for search terms well by helping search engines understand the semantic meaning of a website and its web pages, off-page SEO helps increase the authority of a website and Google’s interpretation of what websites should rank ahead of others.