What is influencer marketing?
Quite simply, an influencer is someone who can influence others. In influencer marketing, that influential person collaborates with a brand to promote something. Celebrity endorsements were the original form of influencer marketing.
But in today’s digital world, social content creators with niche audiences can often offer more value to brands. These people have dedicated and engaged groups of followers on social media.
So, a social media influencer is someone who wields their influence through social media. When you hire an influencer to promote your products or services, that’s influencer marketing.